Collection of varies video projects I directed while at Favor. The creative ranges from Favor’s first commercial to Favor’s first Super Bowl commercial to Favor’s first 360 Brand Campaign for our Customer audience, as well as Favor’s first Runner Brand Campaign and Runner 101 Onboarding Series.
Art Direction: Paul Roth, Logan Crable, Dakota Pendley | Motion: Melyssa Vazquez | Design: Paul Roth, Dakota Pendley | Copy: Jen Reed | Photography: Haley Hill | Brand Strategy: Sam Harris
Favor’s Super Bowl 2020 Commercial
Produced with H-E-B & The Richards Group
Favor & H-E-B “A Match Made in Texas” Commercial
Produced with H-E-B & The Richards Group
Favor’s First Commercial (Version 1)
Produced with H-E-B & The Richards Group
Favor’s First Commercial (Version 2)
Produced with H-E-B & The Richards Group
Favor’s Holidays 2019 Commercial
Produced with H-E-B & The Richards Group
Favor’s “Do Yourself a Favor” 360 Brand Campaign (Version 1)
Produced with Beef & Pie
Favor’s “Do Yourself a Favor” 360 Brand Campaign (Version 2)
Produced with Beef & Pie
Favor’s first 360 Runner Brand Campaign
Produced with Ocotillo Films
One of Favor’s “Runner 101” Runner Onboarding Video Education Series
Produced with Ocotillo Films
Collection of motion projects I directed while at Favor. The creative ran across multiple channels for various acquisition and media campaigns for our Customer & Runner audiences.
Art Direction: Paul Roth, Logan Crable | Motion: Melyssa Vazquez | Copy: Jen Reed | Photography: Haley Hill
Collection of design projects I directed while at Favor. The creative ranges from experiential to billboards to signage for our Customer & Runner audiences.
Art Direction: Paul Roth, Logan Crable | Design: MacGregor Anderson, McKenzie Smith | Copy: Jen Reed | Photography: Haley Hill
Collection of email & web projects I directed while at Favor. The email creative ranges from Customer welcome series to seasonal promotions to product marketing, and the web creative shows a couple pages from Favor’s main website.
Art Direction: Dakota Pendley, Logan Crable | Design: Shelby Harrison | Copy: Jen Reed | Photography: Haley Hill
Collection of photography I directed while at Favor. The photography encompasses creative developed for our Customer, Runner, Merchant & H-E-B audiences and offerings.
Art Direction: Logan Crable, Paul Roth, Dakota Pendley | Photography: Haley Hill
