Collection of varies video projects I directed while at Favor. The creative ranges from Favor’s first commercial to Favor’s first Super Bowl commercial to Favor’s first 360 Brand Campaign for our Customer audience, as well as Favor’s first Runner Brand Campaign and Runner 101 Onboarding Series.

Art Direction: Paul Roth, Logan Crable, Dakota Pendley | Motion: Melyssa Vazquez | Design: Paul Roth, Dakota Pendley | Copy: Jen Reed | Photography: Haley Hill | Brand Strategy: Sam Harris

Collection of motion projects I directed while at Favor. The creative ran across multiple channels for various acquisition and media campaigns for our Customer & Runner audiences.

Art Direction: Paul Roth, Logan Crable | Motion: Melyssa Vazquez | Copy: Jen Reed | Photography: Haley Hill

Collection of design projects I directed while at Favor. The creative ranges from experiential to billboards to signage for our Customer & Runner audiences.

Art Direction: Paul Roth, Logan Crable | Design: MacGregor Anderson, McKenzie Smith | Copy: Jen Reed | Photography: Haley Hill

Collection of email & web projects I directed while at Favor. The email creative ranges from Customer welcome series to seasonal promotions to product marketing, and the web creative shows a couple pages from Favor’s main website.

Art Direction: Dakota Pendley, Logan Crable | Design: Shelby Harrison | Copy: Jen Reed | Photography: Haley Hill

Collection of photography I directed while at Favor. The photography encompasses creative developed for our Customer, Runner, Merchant & H-E-B audiences and offerings.

Art Direction: Logan Crable, Paul Roth, Dakota Pendley | Photography: Haley Hill

In 2022 the team set on the brief of establishing Favor as the local food authority in Texas and out came the idea of a hiring the world’s first Chief Taco Officer.

The Ask: Paid a one-time $10,000 salary for a two-month road trip. Perks included free food, transportation, accommodations, custom swag, and free Favor delivery for a year.

The Mission: Travel across Texas to find, document, and review the state's best tacos for Favor's website and social media channels

The CTO: After reviewing hundreds of applications the team hired Chris Flores, out of San Antonio. Chris’ partnership has been incredibly valuable to the team and is still partnered with Favor in his expanded role of Favor’s Chief Tasting Officer.

The Results: The earned media was incredible! It was picked up in over 1,400+ news stories, 260+ digital placements and 800+ broadcast segments (local, regional & national) like The Today Show, Thrillest & Business Insider to name a few. Ultimately resulting in over 10M views in broadcast alone, and 303k+ views on TikTok.

Campaign Lead, PR, Communications, Strategy: Catherine Nissley | Social Media: Grecia Llarena | Art Direction, Design: Dakota Pendley | Art Direction, Copy: Jen Reed | Art Direction & Photography: Logan Crable